HDFC Case Study

HDFC Bank Case

HDFC Bank has decided to launch a banking app for the millennials, to take on the upcoming neo-banks. You have been tasked to come up with a Minimum Delightful Experience for the same.

Required to answer:

1. What are the top user problems HDFC should solve (at least 3)?*

○ How do you validate that these are genuine problems faced by other users also?

○ Identify the impact on User Experience and/or Business Goals

2. Identify the problem you wish to solve (any 1, you can choose more if you wish)*

○ Why did you prioritize this problem over others?

3. What are the potential solutions to this problem?*

○ Prioritize your solutions to address the chosen problem