Netflix Case Study— Discourage Password sharing

This Case Study was part of the take-home assignment during my interview process at CRED

What are we talking about?

Recent research estimates Netflix loses more than $135 million each month due to password sharing. This figure comes from a survey that said just under 10% of Netflix customers share their passwords, amounting to roughly 15 million users. If they were able to get these extra users to pay, that would be equivalent to six months of its projected growth in subscribers. Let’s see if we can come up with a strategy to discourage password sharing

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